
NB: STUDY THE CALCULATIONS IN EXAM PAST QUESTIONS & ECO314 TEXTBOOK Page 3
3. L.P. models can handle data variation (sensitivity analysis) easily.
Q. List and explain three areas where linear programming can be applied.
Areas of Application of Linear Programming
Linear programming is one of the most widely applied techniques of operations research in business,
industry and numerous other fields. A few areas of its application are given below.
1. Industrial applications
(a) Product mix problems: An industrial concern has available a certain production capacity (men,
machines, money, materials, market, etc.) on various manufacturing processes to manufacture
various products. Typically, different products will have different selling prices, will require different
amounts of production capacity at the several processes and will, therefore, have different unit profits;
there may also be stipulations (conditions) on maximum and/or minimum product levels. The
problem is to determine the product mix that will maximise the total profit.
(b) Blending problems: These problems are likely to arise when a product can be made from a variety
of available raw materials of various compositions and prices. The manufacturing process involves
blending (mixing) some of these materials in varying quantities to make a product of the desired
specifications.
(c) Production scheduling problems: They involve the determination of optimum production
schedule to meet fluctuating demand. The objective is to meet demand, keep inventory and
employment at reasonable minimum levels, while minimising the total cost Production and inventory.
(d) Trim loss problems: They are applicable to paper, sheet metal and glass manufacturing industries
where items of standard sizes have to be cut to smaller sizes as per customer requirements with the
objective of minimising the waste produced.
(e) Assembly-line balancing: It relates to a category of problems wherein the final product has a
number of different components assembled together. These components are to be assembled in a
specific sequence or set of sequences. Each assembly operator is to be assigned the task / combination
of tasks so that his task time is less than or equal to the cycle time.
2. Management applications
(a) Media selection problems: They involve the selection of advertising mix among different
advertising media such as T.V., radio, magazines and newspapers that will maximise public exposure
to company’s product. The constraints may be on the total advertising budget, maximum expenditure
in each media, maximum number of insertions in each media and the like.
(b) Portfolio selection problems: They are frequently encountered by banks, financial companies,
insurance companies, investment services, etc. A given amount is to be allocated among several
investment alternatives such as bonds, saving certificates, common stock, mutual fund, real estate,
etc. to maximise the expected return or minimise the expected risk.
(c) Profit planning problems: They involve planning profits on fiscal year basis to maximise profit
margin from investment in plant facilities, machinery, inventory and cash on hand.
(d) Transportation problems: They involve transportation of products from, say, n sources situated at
different locations to, say, m different destinations. Supply position at the sources, demand at