AIS
BUSINESS DESCRIPTION:
Purpose, mission and long-term vision:
The ultimate result business is working to achieve is to provide safe, affordable,
reliable and, most of all, sustainable transportation and to promote responsible
consumption of resources when providing our transportation services. We plan
to do so by introducing and boosting the demand for hybrid minibus taxis to
transport the millions of South Africans that commute by means of this mode of
transport daily. Business aims to maintain efficiency in every business practice,
specifically regarding our employees, customer experiencing unpredictable and
unstructured waiting periods and the environment. In the foreseeable future,
Business hopes to expand our target market to include that part of our society
who have access to vehicles and e-hailing services but would prefer Business.
Initially, our target market consists existing taxi users, specifically our lower
income customers who are more price sensitive. As Business expands, middle
income customers that face less economic constraint are responsive to non-
price aspects such as technological integration, dependability and our
environmental care.
To avoid internal conflict, we will implement a clear contractual agreement with
drivers to ensure that business and taxi drivers understand what’s regarded as
misconduct on our side and their side as well as what the consequences entail if
the contract is breached.
Minibus taxis in the industry usually range from R10 to R20 for short trips and R15
to R20 for medium trips (~25km) which is what business will focus on during the
start-up operating years. Due to increases in fuel prices, many associations will
implement a R5 to R6 price rise. Because business does not completely depend
on fuel, we will keep our affordable prices of R10 for short distances and R15 for
medium distances.
Our mobile tracking and booking application improve reliability by enabling
commuters to view where along the route the taxi is in real time.
Sustainability and prioritising customer satisfaction are large components of
business that differentiate us from the rest of the industry in which we operate.
Hybrid minibus taxis maximise profits due to low fuel costs and preserve a
healthy atmosphere. Business encapsulates the importance of SDG 7:
Affordable, Reliable, Sustainable and modern energy for All.
History of business: