OG THREAD
Complete Step-by-Step Brand Launch Roadmap
Wear Your Legacy
STEP 1: Brand Validation (Days 1-3)
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Check trademark availability for 'OG Thread'.
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Check Instagram handle availability.
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Purchase domain (preferably .com).
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Research 5-10 competing premium brands.
STEP 2: Legal Setup (Week 1)
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Register Proprietorship.
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Open Current Account.
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Apply for GST.
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Start Trademark application for brand name and logo.
STEP 3: Brand Identity System (Week 1)
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Finalize logo.
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Create color palette.
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Select fonts.
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Prepare logo usage guidelines.
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Create thank-you card and hangtag designs.
STEP 4: Product Development (Week 2-3)
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Finalize 4 launch products: Oversized Tee, Crew Neck Tee, Polo Tee, Knit Polo.
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Finalize GSM, fabric composition and fit.
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Develop size charts (S–XXL).
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Create tech packs and specifications.
STEP 5: Vendor Selection (Week 3)
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Shortlist manufacturers.
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Order samples.
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Compare quality, stitching, shrinkage and costing.
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Finalize supplier.
STEP 6: Costing & Pricing (Week 3)
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Calculate manufacturing cost.
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Add packaging, shipping and marketing cost.
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Target gross margin above 65%.
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Finalize MRP and launch offers.
STEP 7: Packaging Development (Week 4)
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Create premium courier bag.
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Design thank-you card.
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Create brand stickers.
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Source eco-friendly packaging materials.
STEP 8: Inventory Planning (Week 4)
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Place first production order.
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Focus on Black, Olive, Off-White and Navy.
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Maintain balanced S, M, L, XL, XXL inventory.
STEP 9: Social Media Setup (Week 4-5)
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Create Instagram profile.
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Create Facebook page.
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Prepare 20 content pieces before launch.
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Create Reels, mood boards and BTS content.
STEP 10: Professional Photoshoot (Week 5)
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Product photos.
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Lifestyle photos.
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Website banners.
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Instagram reels and ad creatives.
STEP 11: Shopify Store Setup (Week 6)
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Purchase Shopify plan.
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Create Homepage, Collection Pages and Product Pages.
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Connect Razorpay.
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Connect Shiprocket.
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Configure shipping and return policies.
STEP 12: Pre-Launch Campaign (Week 7)
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Launch countdown campaign.
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Collect emails and WhatsApp leads.
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Build anticipation through teasers.
STEP 13: Soft Launch (Week 8)
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Launch to friends, family and followers.
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Target first 25-50 orders.
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Collect reviews and customer images.
STEP 14: Paid Advertising (Week 9 onwards)
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Run Meta ads.
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Start with ■500-1000/day budget.
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Scale only after positive ROAS.
STEP 15: Growth Phase (Month 3+)
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Launch new colors.
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Add new categories.
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Collaborate with influencers.
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Expand through marketplaces if required.
End of Document
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